欧足协主席迈克尔。普拉蒂尼最近提出十一条核心价值，这数目恰好等于一支足球队中的球员数目。这些核心价值将成为欧足协代表欧洲足球未来在政治、经济、社会和体育等各个领域开展活动和对话的基础。
星期三， 在丹麦的哥本哈根举行的第33届欧足协代表大会上，普拉蒂尼先生在自己的致辞中，向欧足协的53个成员国足协代表和来自世界其他足球协会的代表和来宾提出11条核心价值。
普拉蒂尼先生为欧洲足球未来发展而提出的这些欧足协的核心价值包括：
1. 足球优先无论我们做什么，我们考虑问题的首选和重心必须是足球。足球首先是赛事，其次才是产品；首先是运动，其次才是市场；首先是表演，其次才是生意。
2. 金字塔结构和自主权无论在世界范围还是欧洲范围，足球的金字塔形结构体系体现了运动的自主权。国际足协，欧足协，及各国足协在尊重自主原则的前提下携手合作，这使我们有可能通过最好的的方法来维护足球的利益。
3. 统一和领导欧足协不推行独裁主义。我们将在达成共识的原则下，继续发挥有力的领导作用。除各国足协之外，我们还将让所有的股东成员（包括联盟，俱乐部，球员），通过像“职业足球策略理事会”这样的途径，参与到欧洲足球的决策过程当中。这样执委会就能做出正确的决定。我们还将致力于发展与球迷更亲密的关系，因为没有他们就没有职业赛事。
4. 出色的管理和自治权欧洲足协和他的成员国足协将提供出色的管理。出色的管理意味着开放，民主，透明和负责。本着这种精神，欧足协维护各级运动机构的自治权利，以便让各国足协为首的足球团体在涉及足球的各种事务上成为最后的决策者，而不是受到政府的不正当干涉。
5. 基层足球和团结足球扎根于基层。任何地方，男女老幼都踢足球。顶级的职业赛事只是冰山一角。欧足协将继续寻求，甚至更加强调团结的态度。 这是为了保护足球的未来，也是为了扩大这项体育运动从整体上带给社会的利益。我们必须保留比赛在本地方，本地区和本国的特色，并总是使其符合规则，这也是因为足球的魅力在于它的基层。
6. 青少年保护和教育作为欧洲足球的管理机构，欧足协承担着体育和道德方面的双重责任。未成年人的国际转会带来很多危险。我们不要忘记18岁以下的球员尚是孩子或少年。我们要保护踢球的孩子们的未来，不要让他们在太小的时候就被连根拔到外国。
7. 运动的公正和博彩博彩是资金的一个来源，但也是足球的一个威胁，尤其是对竞赛公正性的一个威胁。唯有当足球从博彩中正当获益才是正确的。然而，我们的首要目标必须始终是维护竞赛的公正以及维护竞赛的正常秩序，只有这样才能保留比赛的真正精神。
8. 财政上的公平竞争和竞赛的规则性欧足协支持球场内外的公平竞争。财政上的公平竞争意味着俱乐部运作应透明而负责，这将保护体育比赛和俱乐部本身。财政上的公平竞争还意味着俱乐部不能与竞争对手有债务瓜葛，而只能凭借自身条件竞争，比如通过自己创造的资源条件等。
9. 国家队和俱乐部国家队足球和俱乐部足球是足球最重要的相辅相成的组成部分。欧足协将继续努力维持甚至加强这种平衡关系，因为我们国家级别、欧洲级别和国际级别的赛事水平都有赖于此。
10. 尊重尊重是足球的一个重要原则。尊重比赛，尊重公正，尊重多元化，尊重球员的健康，尊重规则，尊重裁判，尊重对手和支持者。我们的态度很清楚：对种族歧视、暴力和违禁药品持零容忍态度。足球把人类联系在一起，消除分歧。运动衫下不分肤色。对于欧足协而言，一贯如此。我们绝不容忍种族主义和任何其他形式的歧视。欧足协不会容忍球场或看台上的暴力行为。足球必须做出表率。
11. 欧洲运动模式和运动的特殊性作为一个欧洲机构，欧足协将继续奉行欧洲的运动模式。这种模式的特点包括向所有人开放的竞争和机会，还有降级制度和团结的信念。这是运动，尤其是足球运动，给我们的启示。我们必须保护这种模式，因为运动不是与任何其他一种商业类似的活动，我们也不能允许它被如此对待。我们将继续维护运动的特殊性，并坚信为了足球事业的发展，我们的意见将会被广泛采纳。
译文：
UEFA President Michel Platini has presented eleven key values – appropriately, the same number as a football team – that should serve as the basis for UEFA’s future activities and dialogue, on behalf of European football, with the political, economic, social and sporting world.
Eleven valuesMr Platini highlighted the eleven values in his address to representatives of UEFA’s 53 national associations, delegates from the world football family and guests at the XXXIII Ordinary UEFA Congress in Copenhagen, Denmark, on Wednesday.
The values of UEFA for the future of European football presented by Mr Platini are as follows:
Football firstIn everything that we do, football must always be the first and most important element that we take into consideration. Football is a game before being a product, a sport before being a market, a show before being a business.
Pyramid structure and subsidiarityAt international and European level, the autonomy of sport is reflected by the pyramid structure of football. FIFA, UEFA and the national associations work hand in hand, while respecting the principle of subsidiarity. This allows us to defend the interests of football in the best possible way.
Unity and leadershipUEFA does not operate by dictat. We will continue to show strong leadership but operate in a spirit of consensus. In addition to the national associations, we will involve all stakeholders （leagues, clubs, players） in the decision-making process in European football, in particular through the Professional Football Strategy Council, so that the Executive Committee can take the right decisions. And we will aim for closer relations with football fans, without whom there would be no professional game.
Good governance and autonomyUEFA and its member associations are committed to good governance. Good governance means openness, democracy, transparency and responsibility. In this spirit, UEFA defends the autonomy of sports structures, so that football bodies – with national associations in the lead – are the ultimate decision-makers in matters concerning football, with no undue interference from governments.
Grassroots football and solidarityFootball is based on the grass roots, played everywhere by men and women, boys and girls. The top professional level is just the tip of the iceberg. UEFA will continue with, and even strengthen solidarity, both to protect the future of football and to deliver the wider benefits that our sport brings to society as a whole. And it is also because the strength of football lies in its grass roots that we have to preserve the local, regional and national identities of our game, always in accordance with the law.
Youth protection and educationAs governing body of European football, UEFA has both a sporting and a moral responsibility. The international transfer of minors entails many risks. Let’s not forget that players under the age of 18 are children or adolescents. We want to protect the future of children in football and stop them being uprooted to foreign countries when they are much too young.
Sporting integrity and bettingBetting is a source of funding but also a risk for football, especially to the integrity of competitions. It is only right that football obtains its fair share of income from betting. However, our primary focus must continue to be a total commitment to protecting sporting integrity and the proper running of our competitions, in order to preserve the true spirit of our game.
Financial fair play and regularity of competitionsUEFA supports fair play both on and off the pitch. Financial fair play means that clubs operate transparently and responsibly, to protect both sporting competition and the clubs themselves. Financial fair play means clubs not getting into a spiral of debt to compete with their rivals but rather competing with their own means, ie the resources they generate.
National teams and clubsNational team and club football are vital and complementary elements of football. UEFA will remain committed to ensuring that this balance is maintained and even strengthened, as the development of our game at national, European and international level depends on it.
RespectRespect is a key principle of football. Respect for the game, integrity, diversity, dignity, players’ health, rules, the referee, opponents and supporters. Our message is clear: zero tolerance against racism, violence and doping. Football unites people and transcends differences. The colour of the skin is invisible under the jersey and, for UEFA, this will always be so. Racism and any other forms of discrimination will never be tolerated. UEFA will not tolerate violence either on the pitch or in the stands. Football must set an example.
European sports model and specificity of sportUEFA is a European body and we remain totally committed to the European model of sport, a model characterised by promotion and relegation, the solidarity principle, as well as open competitions and opportunity for all. This is what sport – and especially football – is all about. We have to protect this model because sport is not simply a business like any other and we cannot allow it to be treated as such. We will continue to defend the specificity of sport and are convinced that our arguments will prevail for the good of football.